MARKETING MONDAY –
WOMEN’S HISTORY MONTH

Women In Marketing
The Transition from Corporate Power Player to Power Entrepreneur 

This month, NAMD Greater New York chapter will celebrate women who have chosen marketing as their career.   The invited panelists will be women who are making their mark in the industry as entrepreneurs.  The panel will be comprised of women who have held corporatemarketing positions, as well as those who have either started their own companies after leaving their post, or are currently transitioning out of their corporate post to start their own marketing company.  They will have a high level of marked success in both areas.

The discussion will be moderated by NAMD member Rosalind Murphy, who is an expert at Relationship Marketing, which she did at Microsoft for many years.

Date:  Monday, March 26, 2012
Time:  6:30pm
Location:  Merrill Lynch, 601 Lexington Avenue (between 53rd and 54th Street)

RSVP Here

Panelists:

Imani Laners, CEO and Chief Sales Officer of Shinko Media

Widely recognized independent advertising leader known for creating online advertising solutions that connect advertisers to their target audiences, Imani Laners, strives to offer her clients a unique blend of both advertising expertise and the intuitive ability to understand the needs of distinct end users everywhere.  This winning combination makes Imani Laners a respected and celebrated principal within the online advertising world.Known for her judicious use of strategy, Imani uses a variety of marketing and advertising tactics like online custom contesting and promotions, video integration, social media and grassroots events to create innovative, multimedia marketing campaigns for industry leaders like Honda, Walmart, Microsoft, JCPenney, MasterCard, Beyond Petroleum (BP), Chrysler, Party City, Subway Restaurants, Cisco, Subaru, Amtrak, General Mills, and State Farm.

Imani quickly mastered the art of ad sales across all platforms: print, television, online, mobile, email, and events. After spending more than a decade with other companies connecting the two-ways conversations needed to create effective advertising campaigns, it became apparent that starting her own business would be the most effective way to share her knowledge and expertise with the vast advertising community and to ultimately affect a much needed change in the way advertisers reach their target audiences. Since the birth of Shinko Media, Imani has had great success creating versatile, customized campaigns that speak directly to her clients’ end users, letting them know they are understood and valued. The result is a uniting of advertisers, publishers, and users to create loyal relationships that ultimately increase sales and brand exposure.

Prior to starting Shinko Media, Imani served as Interactive Sales Manager for WPIX Television/The CW Network in New York where she was instrumental in creating  a 360 degree campaign called, “The New York City Magical Wedding: A $100,000 Wedding Giveaway,” which was eventually nominated alongside the LATimes.com for the Tribune Pineapple Award. Prior to WPIX, Imani was Interactive Sales Director at Blackenterprise.com, where she was instrumental in increasing digital revenue along with creating the Lifestyle section. Previously, at 24/7 Real Media, a leading provider of multi-platform online marketing strategies, Imani was selected by the company CEO to present a new online behavioral strategy to a leading automotive company. Imani began her professional career selling traditional media for The Newark-Star Ledger and Gannett’s Morris County Daily Record. 


Gwen Singletary, President of Urbanforce

Gwendolyn Singletary is President of the newly established Urbanforce® and Senior Vice President of Marketing & Operations at UniWorld Group, Inc. Gwen fully embraces the phrase “Think Globally, Act Locally”, in her role as president of Urbanforce™, where she is taking the multi-disciplined marketing and advertising services company to international markets by specializing in the development of innovative techniques that turn global consumer demand into measurable sales activation. Her client base includes NBC News, Royal Caribbean, The Home Depot, A Star-Global, The Berkowitz Development Group, United Healthcare, Proline (Alberto Culver) and the Church of God In Christ, among others. The tools and methods her team create give clients keen insight into profitable initiatives and relationships for multicultural and niche markets worldwide. To that end, Urbanforce™ is comprised of a culturally diverse group that stays at the pulse of market and technology trends. For over 20 years, Gwen, a natural leader and manager, has excelled in the fast paced world of advertising; rising through the ranks by building powerhouse teams that have become legend. Major successes to her credit include overseeing a breakthrough national, general market creative campaign for Burger King, and the launching of Pepsi-Cola’s first African American-targeted consumer campaign in ten years. In addition, Gwen was instrumental in the positioning for Mountain Dew’s Code Red brand. 


Leslie Short, Founder and CEO of K.I.M. Media LLC and Design

Leslie Short is founder and CEO of K.I.M. Media LLC and Design by K.I.M., a multi-media agency founded in 2000 that focuses on Marketing, Branding, and Events for individuals, charities and corporations. Design by K.I.M. is focused on enhancing your environmental living space, as well as bringing new breath into your events through floral arrangements and theme décor. Her client roster spans the world of sports, entertainment, and lifestyle brands

Ms. Short's eclectic career began over 20 years ago, when the trained alumnus of the Joffery Ballet School, began performing for national and international audiences. In 1994, her company, J. Men's Tokyo, was named the 4th best business venture in Japan, where she produced, directed and choreographed (the 1st Male revue show in Japan).

For 10 years she served as President of Marketing, Advertising & PR for FUBU The Collection and FB Entertainment. In this expansive role, Ms. Short developed marketing and advertising plans, coordinated all public relations initiatives, executed promotional events, and oversaw the development of corporate as well as international licensees. At FUBU she dealt with Indian manufactures on the sector of fashion.

In 2003, she was honored by Ebony as the Outstanding Woman in Marketing & Communications, and by Today's Black Woman Magazine with the Today's Black Woman & New Day Associates Award. Ms. Short is a member of the North America Advisory board for the CMO (Chief Marketing Officer) Council. Leslie also authored a chapter of Inside the Minds: Marketing Benchmarks for Success, with Aspatore Books, and contributed her insights to the college text book, Marketing, 9th Edition and Marketing: The Core 3rd Edition.


Rosalind Murphy, Marketing Communication Consultant - Moderator

Rosalind Murphy specializes in Film Marketing, Relationship Marketing and Social Media Content Management. She is a veteran strategist of media, promotions and marketing with a unique set of skills, experiences and partnerships to build business for marketers and media properties.  Rosalind’s corporate experience includes a six-year tenure with Microsoft as an Executive Engagement Manager.  While at Microsoft she launched the successful quarterly Women Executive Forum andreceived the Microsoft Diversity Inclusion Award for developing innovative programs targeting women executives.  She also created branded entertainment for the Microsoft Fortune 500 C-level clients. 

Rosalind also served as Marketing Director for Film Life Inc. for four years, where she led marketing, media planning, promotion and advertising sales management. Her diverse experience includes management consulting at PricewaterhouseCoopers, media research at Cadbury Adams and budgetary analysis at Executive Office of the President of United States.   Rosalind is an active board member of La Casa de Pedro in Newark, NJ, member of New York Women in Film and Television, Women Association of New Jersey Performing Arts Center and National Alliance of Market Developers.  She received the 2002 MBA of the Year award from New York Chapter of NBMBAA.


MORE PANELISTS TBA

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Welcome to the Greater New York Chapter
of the NAMD

We are honored that you decided to visit the New York Chapter website, a community of innovative and dedicated market developers.

This year will be a time for you to explore the many services, opportunities and events available through our chapter. By being a part of NAMD as a member or a supporter, you will find a wealth of information and business contacts that will enrich and complement you personally and professionally. Take an opportunity to explore our site, come to one of our events or take an opportunity to become a member, Membership is only $125 per year.

National survey asks African-Americans what's missing from their TV choices

From Target Market News

A coalition of consumer groups, media activists, clergy and concerned citizens are launching a national online survey to ask African-American households to tell their preferences about the kind of relevant programming choices they want to see on television.

The coalition is being brought together by the Black Heritage Network, a new cable channel planned for launch this year that will offer what it calls "Black-oriented non-fiction programming." The network hopes to use the information gathered as a guide for its own programming plans.

According to Nielsen data, African-Americans watch 40% more hours of television per month than the general population. Despite being one of TV's most important audiences, programming that addresses their varied  interests are not being offered. Coalition members says that there is plenty of research on what African-American are watching, but virtually nothing on what they would prefer to see on television. 

A review of TV programs currently being aired that feature African-Americans in starring roles reveals that most are so-called reality-based shows or re-runs of comedies were once featured on the major four networks. The next largest block of hours of particular interest to blacks consists of re-broadcasts of theatrically released movies (again, mostly comedies) starring black actors.

"Based upon the viewing options available to black households, there seems to be a conscious effort to ignore certain types of programs that appeal to African-Americans," said Dr. Teresa Hairston, a member of the coalition and consultant to the Black Heritage Network. "News, interviews, documentaries and issue-oriented programs targeted for African-Americans are almost impossible to find, especially during the primetime schedule."

Conducting a first-time national survey asking African-Americans what they want to see on TV will clearly demonstrate there is demand for a broader range of programs beyond entertainment. WhatIWantToSee.com, which is being supported by various African-American groups and media outlets, plans to get as many participants to "vote" for more TV options as possible during the next two months.

"Many of the decisions that are made by the TV industry are based not necessarily on research but on the opinions and experiences of executives'," said Dr. Hairston. "This is an important opportunity for black families to let the industry know exactly what kinds of program choices they want, especially for their children."

In addition to gathering ideas for programs, the survey will ask participants to rank their interest in programs covering news and current affairs, documentaries and independent films, public television programs and regionally-aired shows. 

The survey will be available online at www.WhatIWantToSee.com until February 29th -- the end of Black History Month. Some of the nation's leading newspapers, radio programs, magazines and Web sites will be encouraging their audiences to participate. The results will be made through these same outlets and will also be delivered to key leaders in media, civil rights and academia.

For further information, visit www.WhatIWantToSee.com or email tviwanttosee@gmail.com.

From NAMD-New York member ERIC HAMILTON

ADSMOKE OFFICIAL LAUNCH EVENT IS WEDNESDAY, FEBRUARY 15, 2012

AdSmoke History:
For those who don't know, AdSmoke is a video ad network founded by ex-Yahoo! employees.

AdSmoke allows website owners the ability to make money from their video content by showing commercials in front of that content. We developed our original prototype in May 2008 but the market wasn't ready for online video monetization in mass. We had a good idea at the wrong time thus our prototype sat on the shelf for 3 years..  Since 2008 the online video market has grown more than 10X.

In early 2011, we decided to dust off our prototype and see if there was a market for our services.

We developed our beta in June 2011 and we are launching next week.  We have more than 185 websites in the pipeline waiting to deploy AdSmoke and another 400 pending.  This includes JustinBieberFever.com, the number source for all things Bieber.  We accomplished all of this without venture capital backing or angel investors.

AdSmoke Launch Event:
We are having an informal AdSmoke Meet and Greet during Social Media Week NYC.
The Brooklyneer
220 W Houston St 
New York, NY 10014 
Wednesday, February 15, 2012 from 6:30 PM to 8:30 PM (ET)
http://adsmokelaunch.eventbrite.com/

We hope that you can attend...

Thanks

EHAM

 

Meet NAMD-NYC member NATHAN BROWNE