Spring is here and with this new season comes new opportunities for our NAMD Greater New York Chapter and our members. Spring also means it’s time to get ready to attend the annual NAMD Conference. This year’s conference dates are April 30—May 2nd and we have some exciting and innovative discussions in store for all attendees, including a forum on how the stimulus package will provide new opportunities to small businesses, how to data can help you to sell bold marketing strategies, “green” jobs and brand new marketing idea in digital media.

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New Media and How to Use it to Create Engaging, Results-Oriented Advertising Campaigns

[Photo Left] Larry Woodard, President & CEO, Vigilante Advertising

As consumers embrace new media, businesses are developing new messages and tools to communicate with them. Emerging technologies offer seemingly limitless possibilities for both massive reach and precision targeting...

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Jan 12, 2009

This is an extremely exciting time for our chapter. The New Year brings new energy, new goals and an abundance of growth and opportunity for our organization.

As we continue to build we will still hold true to our purpose to serve as a resource for African-American marketing specialists and a catalyst for cultivating positive growth in the African-American community....

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PR, Marketing Must Blend Together

-By Jennifer A. Jones VP, PR & Social Media Strategy

So often PR pros are asked about the difference between marketing and PR. We all know the lines between these disciplines have blurred for years. Today, though, what was once a clear distinction is now more of a hazy smudge, largely because of social media's impact on who it telling the brand's story and how.

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