New Media and How to Use it to Create Engaging, Results-Oriented Advertising Campaigns

Denitria N. Lewis

Owner, the dnyree group

Denitria has worked in advertising media for over 10 years, and currently operates her own media-consulting firm, the dnyree group. Her most notable client is Blue Flame, the in-house marketing agency, which coordinates all media activity for the Sean “Diddy” Combs brands.

Before relocating to New York City, Denitria worked for nearly 7 years in her hometown of Chicago for the advertising agency BURRELL, in various media roles. Having begun as an Administrative Assistant for the SVP Media Director, she quickly progressed through the ranks due to her initiative, creativity and strategic insight. Her duties included planning for key clients such as: McDonald's, Toyota and Lexus.

As a self-proclaimed ethnographer, Denitria immerses herself in the fabric of society’s various cultures in order to deliver true insights for her clients. She encourages her clients to do the same in order to achieve broader and richer understanding of their targets passion points. Having worked in a variety of planning and buying roles, Denitria is most comfortable assisting her clients in elevating beyond traditional media spaces in ways that are most organic to their communication goals. She has experience across a broad range of media types and consumer targeted categories: Automotive, Health/Beauty, Packaged Goods, Spirits and Retail.

Denitria has honed her skills in some of the country’s top agencies. Publicis Groupe’s MediaVest Worldwide and DDB’s Spike DDB agency, helmed by noted filmmaker Spike Lee. She has managed cross-platform media negotiation in both traditional and non-traditional media types. Her personal goal in her company is to always deliver strategic thinking, well-researched ideas, and first-rate work to her clients. She enjoys having day-to-day contact with her clients and their teams across all disciplines, as she believes that great marketing and media ideas are not developed in a silo. Denitria is committed not only to finding solutions, but to bring proactive thinking to the surface and apply it with measured accuracy to achieve client goals.

Notable Achievements:

• Wal*Mart recognized as the #1 Advertiser recognizing Black History Month by BlackHistory.com. Rankings were based on a corporation's ad visibility and impact, campaign creativity, budget allocation and past Black History Month endorsements.
• Commended by Wal*Mart EVP/CMO for “using customer insights to form the basis of our planning strategy which resulted in sales growth multi-cultural, with African-American growing the fastest at 10%” during the critical holiday buying season.

Mike Street

Account Executive/Social Media Director,
Zezza Network

Mike Street is a social media marketing expert who helps take brands safely into the social media space.

Mike started working in social media in 2005 but has been working in the Internet space since 1999. Mike has worked for BET.com, Time Inc., CBS News, and has done social media consulting projects with Readers Digest, Samsung, and The NFL. He is currently an account executive/director of social media marketing at Zezza Network working mainly on Beam Global Wine and Spirits sites, which include JimBeam.com, KnobCreek.com, El Tesoro Tequila, Vox Vodka, and Makers Mark. He is always online and reachable at streetforce1 on Twitter, or at his blog Greasyguide.com.

Larry Woodard

President & CEO, Vigilante Advertising

Larry Woodard is President and CEO of Vigilante Advertising. Larry is a highly regarded advertising and marketing practitioner with over 25 years of agency experience. Larry is a creative and strategic thinker with the belief that his brand will flourish if he grows his clients businesses. Larry has extensive experience in building strong consumer brands and a unique ability to obtain quick and lasting results by a combination of keen analysis, clear and concise writing, thinking that quickly arrives at the root issue and an ability to help develop innovative solutions.

He has worked with Kodak, Mars Incorporated, Western Union, Heineken, The Snapple Beverage Group, General Motors, Motorola, L’Oreal and others.

A charismatic and articulate strategist, Larry Woodard is an increasingly rare find in business: A leader with a vision of his industry that is about more than just dollar signs. In this age of consolidation, Wall Street and the bottom line; Woodard has concerned himself with the value side of the equation: How to help clients understand and leverage the rapidly changing marketplace. How to grow with big ideas and new ways of connecting the dots. Woodard is intent on being anything other than a caretaker of resources. He aims to leave a legacy of growth and change by his ability to find opportunities everywhere and synthesize success by using innovation, a platinum rolodex and a heart of gold.

Alissa Jenkins

Media Supervisor at Wieden and Kennedy